JUST Water becomes Official Hydration Partner of Smash GC
WEST PALM BEACH, Fla. – Brooks Koepka’s Smash GC today announced JUST Water, the eco-friendly bottled water company, as the team’s Official Hydration Partner. The partnership will showcase the brand’s environmentally conscious packaging at LIV Golf events while delivering exclusive content throughout the season that brings fans closer to the Smash GC lifestyle.
As a brand focused on sustainability and eco-friendly practices, JUST aims to make a significant impact on the golf industry by educating fans on reducing single-use plastics. The 100% mountain-sourced spring water brand is known for its packaging which is made up of 88% plants, creating up to 74% less carbon emissions than similarly sized plastic bottles.
“On behalf of the entire JUST Water team, I can’t tell you how grateful we are to become the Official Hydration Partner of Smash GC,” says JUST Water CEO, Will Holsworth. “It’s an honor that some of the greatest athletes on the planet are hydrating with our naturally mineral packed water from Big Sky Montana, bottled in infinitely recyclable aluminum. We JUST can’t wait to see what the perfectly hydrated Smash GC does in 2025.”
Known for challenging tradition and embracing innovation, Brooks Koepka and Smash GC will lead the charge alongside JUST in making golf greener. With a shared mission to shake up the status quo, this partnership will champion a new era in golf as performance meets sustainability. Additionally, the LIV Golf platform presents a fitting opportunity for the movement to reach a younger, more engaged audience with an appetite for change.
“Partnering with JUST Water was an easy choice for Smash GC,” says team General Manager and Captain, Brooks Koepka. “They’re leading the charge in sustainability with their eco-friendly packaging, and that’s something we want to get behind as a team. It’s not just about hydration; it’s about making smarter choices that align with the way we want to impact the game, the planet, and our fans. We’re excited to bring JUST Water into our world and share this commitment with our community.”
Captained by five-time major champion Brooks Koepka, Smash GC continues to be must-watch action amidst the star-studded LIV Golf League. Koepka bolstered his roster last offseason after the team traded for 2023 Player of the Year, Talor Gooch – making Smash GC the winningest LIV Golf team with 8 total individual titles. Joined by US Open Champion Graeme McDowell and mainstay Jason Kokrak, the squad captured two team titles (Las Vegas, Greenbrier) in 2024 and finished fourth in the season-long standings.
Earlier this season, the team announced the official launch of its community impact program, Smash for Success. Designed to empower young people through golf, the initiative was headlined by two new flagship pillars – the Smash for Success Scholarship and Mentor of the Year Award. The program wields golf as a vehicle for personal growth with values like integrity, discipline, and respect taught through the sport which will consequently help build the character of each golfer. Smash for Success has built the foundation for its future by inviting local community junior golfers and coaches to attend each US-based LIV Golf event. Those invited came from under-represented communities and were given best-in-class exposure to the professional golf world.